by Franka Baly | Oct 3, 2020 | Marketing
Ever been to Ulta and walked by the perfume counter and been lured by the cute mini version of a scent you wanted to try? This trick is one of the cleverest ways to lure customers to try the more expensive version of a product. Maybe you weren’t ready to drop...
by Franka Baly | Nov 27, 2018 | Marketing
The concept of launching is something that has been a part of my life for many years. It was such a part of what I do that I almost didn’t know what to call it. It took me years of working with clients to figure out that the way I worked on branding and web design was...