by Franka Baly | Sep 18, 2025 | Branding, Business, Marketing |
Your Brand is More Than a Logo: A Guide to Visual Branding That Works Why This Matters You’ve got a logo, maybe even a well-designed one. But after a while, things don’t quite click. Your marketing doesn’t attract the right customers. Your visuals feel inconsistent....
by Franka Baly | Sep 10, 2025 | Branding, Business, Marketing |
Your Logo Is More Than a File: Why the Right Foundation Matters Why This Matters We meet a lot of business owners who proudly share their logo file, usually a JPG or PNG and believe that’s all they need to represent their brand. And for a while, it works… until it...
by Franka Baly | Jul 31, 2025 | Customer Experience, Marketing, User Experience |
You Don’t Need More Traffic: You Need a Page That Converts If you’ve ever felt like you’re doing everything right, showing up on socials, sending emails, running ads, but people still aren’t buying, booking, or signing up… It’s not because your offer isn’t good.It’s...
by Franka Baly | Aug 8, 2024 | Business, Marketing |
Running a business today is a whole new ballgame compared to when I started my first venture back in 2000. Back then, there was no YouTube or TikTok. The digital space was less noisy then, and promotion was controlled by a few major players. You had to grow your...
by Franka Baly | Aug 9, 2022 | Branding, Customer Experience, Marketing, Trending, User Experience |
User experience (UX) and branding are often seen as two distinct disciplines that rarely work together. UX is primarily concerned with understanding users in order to create products that are beneficial and promote positive experiences. In order to understand the link...
by Franka Baly | Jan 16, 2021 | Marketing |
Do you have a content marketing strategy? I only ask because as the pandemic has forced more of us online, collectively we’re cranking out more content than ever before with no end in sight. So today I want you to get comfortable with generating content for your...