Brand Strategy Part 3: The Power of Your Visual Brand
You only get ONE chance to make a good first impression. Truth is potential customers interact with your visual branding before they interact with you, so you want it to speak eloquently. Potential customers need to be IMMEDIATELY attracted to your brand so they feel...
Brand Strategy Part 2: The Power of Your Brand Story
For me a movie isn’t great unless it has a compelling story at the center of it. Just last night I was re-watching the movie Avatar, for like the 15th time. (I stop and watch it whenever it’s on because I love the story.) In the beginning of the story, you...
Brand Strategy Part 1: The Power of Brand Clarity
Is it just me or does branding seem to be everywhere? Why do you think that is? Could it be because when a brand is respected, admired, talked about, followed, or emulated, it naturally leads to great success for the individual or company? Let’s face it,...Branding: Who the Hell Changed the Rules?
Let me just kick off this post by saying that I was born in the late 60’s. I grew up watching Soul Train and American Bandstand. I remember when Michael Jackson had color and MTV actually played music videos. Can you believe that? I’m an X’er (Generation X’ers are...MEET FRANKA
I’m Franka Baly the Founder and Creative Director of FBUX in Houston, TX. I’m crazy about design, staying sane while chasing your dreams, and helping my clients launch amazing projects.
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