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Finding Your Voice When the World Feels Heavy

Finding Your Voice When the World Feels Heavy

by Franka Baly | Oct 21, 2025 | Branding | 14 comments

For the Women Who Keep Showing Up — Even When the World Feels Heavy If showing up feels harder lately, you’re not imagining it.The world feels like it’s shifting under our feet — politically, socially, and emotionally. For many women, especially Black women, this...
Your Brand is More Than a Logo: A Guide to Visual Branding That Works

Your Brand is More Than a Logo: A Guide to Visual Branding That Works

by Franka Baly | Sep 18, 2025 | Branding, Business, Marketing | 6,964 comments

Your Brand is More Than a Logo: A Guide to Visual Branding That Works Why This Matters You’ve got a logo, maybe even a well-designed one. But after a while, things don’t quite click. Your marketing doesn’t attract the right customers. Your visuals feel inconsistent....
Your Logo Is More Than a File: Why the Right Foundation Matters

Your Logo Is More Than a File: Why the Right Foundation Matters

by Franka Baly | Sep 10, 2025 | Branding, Business, Marketing | 1 comment

Your Logo Is More Than a File: Why the Right Foundation Matters Why This Matters We meet a lot of business owners who proudly share their logo file, usually a JPG or PNG and believe that’s all they need to represent their brand. And for a while, it works… until it...
10 Things to Do for Your Brand Before Year-End to Start the New Year Strong

10 Things to Do for Your Brand Before Year-End to Start the New Year Strong

by Franka Baly | Nov 22, 2024 | Branding, Customer Experience | 0 comments

As the year comes to a close, it’s time to prepare your brand for a fresh start. The best part? You don’t need a big budget or to hire anyone—just a bit of focus and determination. I created a list of 10 things you can do yourself to maximize your brand’s potential...
Why UX Design is Important for Branding

Why UX Design is Important for Branding

by Franka Baly | Aug 9, 2022 | Branding, Customer Experience, Marketing, Trending, User Experience | 1 comment

User experience (UX) and branding are often seen as two distinct disciplines that rarely work together. UX is primarily concerned with understanding users in order to create products that are beneficial and promote positive experiences. In order to understand the link...
Graphic Designers vs. UX Designers: The Key Differences

Graphic Designers vs. UX Designers: The Key Differences

by Franka Baly | Jul 29, 2022 | Branding, Business, Customer Experience | 1 comment

To make the digital world come to life, user experience designers and graphic designers use the fundamental components of visual design. Both graphic design and user experience (UX) design are creative disciplines, yet they operate in different ways.  Although the...
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MEET FRANKA

I’m Franka Baly the Founder and Creative Director of FBUX in Houston, TX. I’m crazy about design, staying sane while chasing your dreams, and helping my clients launch amazing projects.

FEATURED POSTS

  • Rest Is the Strategy
  • Finding Your Voice When the World Feels Heavy
  • Your Brand is More Than a Logo: A Guide to Visual Branding That Works

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