by Franka Baly | Sep 18, 2025 | Branding, Business, Marketing |
Your Brand is More Than a Logo: A Guide to Visual Branding That Works Why This Matters You’ve got a logo, maybe even a well-designed one. But after a while, things don’t quite click. Your marketing doesn’t attract the right customers. Your visuals feel inconsistent....
by Franka Baly | Sep 10, 2025 | Branding, Business, Marketing |
Your Logo Is More Than a File: Why the Right Foundation Matters Why This Matters We meet a lot of business owners who proudly share their logo file, usually a JPG or PNG and believe that’s all they need to represent their brand. And for a while, it works… until it...
by Franka Baly | Aug 13, 2025 | Business, Business Mindset, Technology |
Keeping Up with Change: The Pressure of Rapid Tech Evolution As a business owner, you’ve probably felt it firsthand: technology isn’t just changing fast, it’s sprinting. New tools, platforms, updates, and trends seem to launch every week. The promise is always the...
by Franka Baly | Jul 30, 2025 | Business, User Experience |
You Don’t Have to Do It All: How Better UX Can Free Up Your Time As a business owner or founder, you’re used to doing everything. You’re the strategist, the designer, the marketer, the customer service rep, sometimes all in the same day. But here’s the thing:...
by Franka Baly | Oct 31, 2024 | Business, Research |
In today’s digital-driven marketplace, it’s easier than ever to access to data that can transform how you serve your clients. By harnessing insights from website analytics, your Customer Relationship Management (CRM) systems, and all your social media...
by Franka Baly | Aug 8, 2024 | Business, Marketing |
Running a business today is a whole new ballgame compared to when I started my first venture back in 2000. Back then, there was no YouTube or TikTok. The digital space was less noisy then, and promotion was controlled by a few major players. You had to grow your...