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Brand Strategy Part 3: The Power of Your Visual Brand

by Franka Baly | May 28, 2020 | Branding

You only get ONE chance to make a good first impression. Truth is potential customers interact with your visual branding before they interact with you, so you want it to speak eloquently. Potential customers need to be IMMEDIATELY attracted to your brand so they feel...

Brand Strategy Part 2: The Power of Your Brand Story

by Franka Baly | May 21, 2020 | Branding

For me a movie isn't great unless it has a compelling story at the center of it. Just last night I was re-watching the movie Avatar, for like the 15th time. (I stop and watch it whenever it's on because I love the story.) In the beginning of the story, you meet the...

Brand Strategy Part 1: The Power of Brand Clarity

by Franka Baly | May 14, 2020 | Branding

Is it just me or does branding seem to be everywhere? Why do you think that is? Could it be because when a brand is respected, admired, talked about, followed, or emulated, it naturally leads to great success for the individual or company? Let's face it, whether we...