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Doing Business In a Scary Global Climate
Business, as usual, doesn't exist right now. Everywhere you turn companies are having to respond to what is happening in our country. No, our world. It's a very volatile and scary time. But in the midst of a movement and a pandemic people are still struggling to keep...
Brand Strategy Part 3: The Power of Your Visual Brand
You only get ONE chance to make a good first impression. Truth is potential customers interact with your visual branding before they interact with you, so you want it to speak eloquently. Potential customers need to be IMMEDIATELY attracted to your brand so they feel...
Brand Strategy Part 2: The Power of Your Brand Story
For me a movie isn't great unless it has a compelling story at the center of it. Just last night I was re-watching the movie Avatar, for like the 15th time. (I stop and watch it whenever it's on because I love the story.) In the beginning of the story, you meet the...
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