by Franka Baly | Oct 3, 2020 | Marketing
Ever been to Ulta and walked by the perfume counter and been lured by the cute mini version of a scent you wanted to try? This trick is one of the cleverest ways to lure customers to try the more expensive version of a product. Maybe you weren’t ready to drop...
by Franka Baly | Aug 13, 2020 | Business
Today’s post is all about one of THE most effective ways to help you get your prospects to take you seriously. So many of the clients I’ve helped lately, ignore or pay very little attention to it. They move from client to client without stopping to take...
by Franka Baly | Jun 18, 2020 | Technology
What ideas or projects have you sidelined because you don’t know how or when you’re going to get them launched? As a business owner, I’m sure you have no abundance of ideas. I know my brain hardly ever switches off. Sometimes it feels like we have...
by Franka Baly | Jun 11, 2020 | Business
Business, as usual, doesn’t exist right now. Everywhere you turn companies are having to respond to what is happening in our country. No, our world. It’s a very volatile and scary time. But in the midst of a movement and a pandemic people are still...
by Franka Baly | May 28, 2020 | Branding
You only get ONE chance to make a good first impression. Truth is potential customers interact with your visual branding before they interact with you, so you want it to speak eloquently. Potential customers need to be IMMEDIATELY attracted to your brand so they feel...