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Brand Strategy Part 1: The Power of Brand Clarity

Brand Strategy Part 1: The Power of Brand Clarity

Is it just me or does branding seem to be everywhere? Why do you think that is? Could it be because when a brand is respected, admired, talked about, followed, or emulated, it naturally leads to great success for the individual or company?  Let's face it, whether we...

Turn That Rejection Into A Win

Turn That Rejection Into A Win

You have a great product idea and you pitched it to potential investors only to get very little support or no real dollars. That rejection stings. Trust me, this could be the best thing that ever happened to you. Here’s an opportunity to get creative and scrappy and...

What’s Your Launch Strategy?

What’s Your Launch Strategy?

The concept of launching is something that has been a part of my life for many years. It was such a part of what I do that I almost didn’t know what to call it. It took me years of working with clients to figure out that the way I worked on branding and web design was...

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