by Franka Baly | Aug 8, 2024 | Business, Marketing |
Running a business today is a whole new ballgame compared to when I started my first venture back in 2000. Back then, there was no YouTube or TikTok. The digital space was less noisy then, and promotion was controlled by a few major players. You had to grow your...
by Franka Baly | Aug 9, 2022 | Branding, Customer Experience, Marketing, Trending, User Experience |
User experience (UX) and branding are often seen as two distinct disciplines that rarely work together. UX is primarily concerned with understanding users in order to create products that are beneficial and promote positive experiences. In order to understand the link...
by Franka Baly | Jan 16, 2021 | Marketing |
Do you have a content marketing strategy? I only ask because as the pandemic has forced more of us online, collectively we’re cranking out more content than ever before with no end in sight. So today I want you to get comfortable with generating content for your...
by Franka Baly | Oct 3, 2020 | Marketing |
Ever been to Ulta and walked by the perfume counter and been lured by the cute mini version of a scent you wanted to try? This trick is one of the cleverest ways to lure customers to try the more expensive version of a product. Maybe you weren’t ready to drop...
by Franka Baly | Nov 27, 2018 | Marketing
The concept of launching is something that has been a part of my life for many years. It was such a part of what I do that I almost didn’t know what to call it. It took me years of working with clients to figure out that the way I worked on branding and web design was...