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Designing Experiences People Actually Want: How Empathy Drives Better Business Results

Designing Experiences People Actually Want: How Empathy Drives Better Business Results

by Franka Baly | Sep 4, 2025 | Business Mindset, Customer Experience, User Experience

How Empathy Drives Better Business Results In today’s fast-paced digital world, it’s easy for businesses to get caught up in metrics, traffic, clicks, conversions, while losing sight of the people behind the numbers. But the truth is, your users aren’t just data...
You Don’t Need More Traffic: You Need a Page That Converts

You Don’t Need More Traffic: You Need a Page That Converts

by Franka Baly | Jul 31, 2025 | Customer Experience, Marketing, User Experience

You Don’t Need More Traffic: You Need a Page That Converts If you’ve ever felt like you’re doing everything right, showing up on socials, sending emails, running ads, but people still aren’t buying, booking, or signing up… It’s not because your offer isn’t good.It’s...
10 Things to Do for Your Brand Before Year-End to Start the New Year Strong

10 Things to Do for Your Brand Before Year-End to Start the New Year Strong

by Franka Baly | Nov 22, 2024 | Branding, Customer Experience

As the year comes to a close, it’s time to prepare your brand for a fresh start. The best part? You don’t need a big budget or to hire anyone—just a bit of focus and determination. I created a list of 10 things you can do yourself to maximize your brand’s potential...
8 Ways to Improve Your Website User Experience

8 Ways to Improve Your Website User Experience

by Franka Baly | Oct 13, 2022 | Business, Customer Experience, Trending

Every good user experience is fundamentally characterised by usability, accessibility and value. With any of these factors missing, users could lose interest or become frustrated, which would mean you losing business.

Why UX Design is Important for Branding

Why UX Design is Important for Branding

by Franka Baly | Aug 9, 2022 | Branding, Customer Experience, Marketing, Trending, User Experience

User experience (UX) and branding are often seen as two distinct disciplines that rarely work together. UX is primarily concerned with understanding users in order to create products that are beneficial and promote positive experiences. In order to understand the link...
4 Top Tips for Recruiting the Perfect UX Designer

4 Top Tips for Recruiting the Perfect UX Designer

by Franka Baly | Aug 3, 2022 | Business, Customer Experience

User experience describes how people interact with a product before, during, and after an interaction. When it comes to your product, UX designers work to understand the person behind the customer, study your target market, and comprehend how outside forces affect...
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MEET FRANKA

I’m Franka Baly the Founder and Creative Director of FBUX in Houston, TX. I’m crazy about design, staying sane while chasing your dreams, and helping my clients launch amazing projects.

FEATURED POSTS

  • Rest Is the Strategy
  • Finding Your Voice When the World Feels Heavy
  • Your Brand is More Than a Logo: A Guide to Visual Branding That Works

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