Why UX Design is Important for Branding
User experience (UX) and branding are often seen as two distinct disciplines that rarely work together. UX is primarily concerned with understanding users in order to create products that are beneficial and promote positive experiences. In order to understand the link...
Graphic Designers vs. UX Designers: The Key Differences
To make the digital world come to life, user experience designers and graphic designers use the fundamental components of visual design. Both graphic design and user experience (UX) design are creative disciplines, yet they operate in different ways. Although the...
What is Design Thinking?
Design thinking is a non-linear, iterative approach that allows teams to better understand their customers, challenge assumptions, redefine issues, and develop and test novel solutions. Design Thinking is the concept that designers’ work methods may assist us in...
Brand Strategy Part 3: The Power of Your Visual Brand
You only get ONE chance to make a good first impression. Truth is potential customers interact with your visual branding before they interact with you, so you want it to speak eloquently. Potential customers need to be IMMEDIATELY attracted to your brand so they feel...
Brand Strategy Part 2: The Power of Your Brand Story
For me a movie isn’t great unless it has a compelling story at the center of it. Just last night I was re-watching the movie Avatar, for like the 15th time. (I stop and watch it whenever it’s on because I love the story.) In the beginning of the story, you...MEET FRANKA
I’m Franka Baly the Founder and Creative Director of FBUX in Houston, TX. I’m crazy about design, staying sane while chasing your dreams, and helping my clients launch amazing projects.
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