User experience describes how people interact with a product before, during, and after an interaction. When it comes to your product, UX designers work to understand the person behind the customer, study your target market, and comprehend how outside forces affect their purchase and behavior. The user interface of any application or website is carefully tailored to prevent “dropoff,” or users losing interest. 

UX attempts to increase conversions and sales by motivating consumers to act and maximizing their interaction with your product. User behavior is affected by emotion. You can learn how your product affects your users’ emotions by working with a UX designer. 

In the age of technology, every company should ensure that they are utilizing their online presence in a way to maximize conversions. UX helps you do just that! So, what should you consider before going on the hunt for the perfect UX Designer?

1. Assess Your Company’s Needs

• Could improved design give you a competitive advantage? 
• Do users like your current design? 
• Will you soon outgrow your current design? 
• Are users having a difficult time completing tasks within your design? 
• Are users feeling frustrated while navigating your design?
• If you answered yes to any of these questions, it’s time to start your search for the perfect UX designer! 

2. Understand the Role a UX Designer Plays in Meeting Those Needs 

The role of a UX designer within your company will be to ensure your product is not only accessible to all potential customers but also easy to use. The participation of UX designers in acting as a conduit between users, development teams, and stakeholders creates a voice for all parties. 

Their main objective is to represent end users and clients and convey to the teams they work with the end users’ wants, preferences, and requirements for the product. Your UX designer will keep users in mind whether they are involved in creating a brand-new product, including a new feature, or changing an existing one.

3. Identify the Qualities You Value Most in a UX Designer

Sketch files:  If you’re planning to onboard a team member, rather than work on a project basis, having the chance to scan through the candidates Sketch file could be helpful in the following ways: 

• Are levels and folders ordered properly?
• Elements naming: Are the names consistent, or do they differ depending on the level or folder they are stored in?
• Did they establish a standard for symbols and text styles and apply it to the entire file, or was each text, icon, and element written from scratch each time?
• Do they adhere to a spacing convention (such as 8pt multiples) or do they merely check to see whether the layout looks good?

Being able to peek into their sketch files can be a great way to understand their system of organization and level of consistency maintained.  Interest in your product:  Your UX designer will work on your product every day. 

A good UX designer should be aware of the entire context in which the business operates in order to provide the best solutions. It’s not only about the product either. This means that they should ask questions about your target market, business model, primary KPIs, and a variety of other topics.

4.Mistakes to Avoid While Searching for a UX Designer

Many believe that being in this line of work demands exceptional creativity. However, there are many more technical skills needed to become a trained professional. So let’s avoid these following pitfalls while selecting a UX designer:

Employing a UX designer solely to create attractive prototypes

Prototyping and storyboards, which are the first visual stages of development in UX design, are frequently the attention of employers. Despite the fact that a stunning design product is produced as a clear deliverable from the designer, it’s possible that the target audience’s core analysis was ignored. A UI designer, not a UX designer, is what you need if all you require is a stunning design.

Employing a UX designer only to do a UX audit

UX designers may also join a project during the auditing stage or after it has been substantially finished. At this point, the UX designer’s primary responsibility may be to update the website copy or review the texts and images. People frequently neglect to seek a second opinion and hire UX designers far too late in the process. To fine-tune your ideal user experience, it can be beneficial to work with a number of UX designers, even if they don’t all agree with each other.

A UX designer is not only there to ensure your design vision comes to life but also to give a voice to users. At FBUX we capture the creativity of your growing organization to give it the screen time it deserves through software that’s user-friendly and fully infused with your brand!  

Go to https://fbuxconsulting.com/services/ to find out more about our service offerings and how we can help you improve your company’s customer experience.